Trailblazer in her own right, Ahsaki LaFrance-Chachere, is the
Founder/CEO of LaChachere Management & Publishing Company, Four Arrows Western Wear, Four Arrows Saddles, Four Arrows Logistics, LaChach Coffee, and Ah-Shi Beauty, the first Native American-owned and operated luxury skincare and cosmetics brand in the United States.

As a proud Dine (Navajo) tribal member and African American woman, Ahsaki has odds against her as she faces social and economic challenges as a dark-skinned Native American. These obstacles gave her the fuel she needed to pursue entrepreneurship and start 6 successful businesses. Chachere showcases that Native Americans/Indigenous people are diverse and that they are not the pervasive image the media continues to perpetuate.

Through LaChachere Management & Publishing she promotes diversity in country music representing artists C'ing Jerome, Caleb James. Based in Nashville, TN, she is pushing the narrative to show the world that Native Americans/Indigenous and African Americans are here. LaChachere reaches communities the country industry hasn't truly recognized and through management amplifies the untapped communities. Through the power of music, each LaChachere artist will unite the world. From Native Nations, Rodeo Arenas, Urban Country Communities, Rural Communities, and around the world, LaChachere Roster will make a positive impact.

Ahsaki was awarded, the Native Business Owner of the Year (2021), and Naat’aanii Leadership Award by Dine Pride (2020). In 2022, the 24th Navajo Nation Council Fall Session Recognition Award. She is a pivotal part of the movement that is resetting and reshaping music, beauty standards, and fashion. It is time, for the entertainment to include a tribal member at the table.