Building the Future of Western Culture
Where Culture Becomes Enterprise
LaChachere builds talent, partnerships, entertainment, and experiences at the intersection of music, Western culture, media, and business.
What we do
Strategy & Creative Operations
Project management
Campaign Strategy
Business development
Systems
Timelines
Team Coordination and execution
Partnerships & Experiences
Sponsorship development, brand activations, live events, cultural consulting, production, and original LaChachere experiences.
Music & Entertainment
Artist Development
Management strategy
Publishing administration
Releases
Content
Showcases
Entertainment production
Western Sports & Talent
Athlete representation
Speaking
Brand partnerships
Booking
Apperances
Culturally relevant sports opportunities
When Vogue Called, We Opened the Door Wider
Being featured in Vogue Magazine was more than a beautiful moment for our family, it was a moment of purpose, representation, and legacy.
This feature gave us the opportunity to tell a story rooted in community: the story of Black cowboys, Native cowboys, Western families, rodeo culture, fashion, faith, and the people who continue to shape this way of life every day.
For us, Western culture is not a trend. It is family. It is history. It is the arena, the ranch, the music, the style, the prayers, and the generations who came before us. When Vogue called, we knew the assignment was bigger than being seen. It was about bringing our people, our culture, and our community with us.
This is a reflection on what that moment meant, why representation matters, and why our stories belong in every room, including the pages of Vogue.
Meet the Founders
Ahsaki LaFrance-Chachere and Dennis Chachere founded LaChachere to create greater ownership, visibility, and opportunity across country music and Western culture.
Ahsaki brings experience in entrepreneurship, cultural strategy, artist development, creative operations, and brand building. Dennis brings a lifetime of experience in rodeo, athlete development, Western lifestyle, and community mentorship.
Together, they are building a modern platform connecting talent, brands, audiences, and communities through authentic stories and scalable opportunities.
LaChachere Interview HTOWN LIVE CW39
Dennis Chachere Featured in Wrangler Spring-26 campaign
LaBelle LaFrance Kimes Million dollar Breakaway roping
Cowboy cool
Part 2 - OUT NOW!
Caleb James & Sonny Burgess
LMG Movement
LaChachere Music Group Executives Ahsaki and Dennis Chachere was featured on ABC Nightline.